I’m an interdisciplinary creative focusing on culture, strategy, and storytelling.

CURRENTLY BASED IN NYC

PROJECTS

ZINE + COMMUNITY BUILDING

PARACHUTE GENERATION

A FAMILY’S DICTIONARY OF MORNINGSIDE HEIGHTS

DOCUMENTARY FILMMAKING

SHOT ON PENTAX K1000

ANALOG PHOTOGRAPHY

ANGSTY ASIAN GIRL

ILLUSTRATION

PAST WORK

INFLUENCER MARKETING

TESLA

Celebrating the opening of Tesla’s Shanghai Delivery Center, we partnered with a renowned street artist, who created a bold eagle mural inspired by the Model X’s falcon-wing doors.

UNDO

UNDO, a California Department of Public Health program, is one of the nation’s leading public health initiatives, dedicated to ending Big Tobacco’s deadly impact in California.

BLOGS

A collection of published articles on marketing, culture, and creativity.

Hi! I’m Helen, an interdisciplinary creative who blends culture and strategy to craft impactful stories. I wear many hats—writing, filmmaking, photography, and illustration—all driven by a desire to create authentic, meaningful connections.

Growing up as a third-culture kid across Shanghai, Boston, and New York shaped my passion for diverse perspectives and multicultural storytelling. My international background inspires my passion for building connections and driving conversations that transcend borders.

I’m currently based in New York. You might find me picnicking in Gantry Park, running through Greenpoint, or lining up for a treat at Radio Bakery. If you’re a fellow third-culture kid or just want to chat and bounce ideas around, feel free to reach out!