Tesla Shanghai Meets Street Art

To celebrate the opening of Tesla’s Shanghai Tesla Delivery Center, my team led a unique collaboration with a renowned street artist and online influencer, SATR. Known for her bold graffiti style, she created a stunning eagle mural inspired by the Model X’s iconic falcon-wing doors. The collaboration was captured through social media posts and a video, blending art, culture, and Tesla’s innovative brand identity.

This campaign aimed to drive excitement around the new pickup center, strengthen Tesla’s connection with the Chinese market, and showcase the brand’s creativity and cultural relevance.

ROLE

Creative Strategist, Producer

TIMELINE

November 2020 - December 2020

SKILLS

Brand strategy, Influencer outreach, Content Creation, Social Media

The Challenge

The newly opened Shanghai Pickup Center needed a makeover—its walls were bare and lacked personality. During concept development, we realized an influencer campaign with a street artist could both transform the space and amplify Tesla’s brand relevance.

The Collaboration

I reached out to SATR, a street artist with 40k+ followers on Bilibili and a self-proclaimed Tesla fan. She agreed to collaborate, creating a unique mural for the center at no cost.

The Process

Over three days, SATR worked on the mural at the center. We documented the process through interviews and behind-the-scenes footage, capturing her creative journey. The mural was inspired by the Model X’s iconic falcon-wing doors, blending Tesla’s innovative design with SATR’s bold artistic style.

The Final Product

The result was a stunning eagle mural that transformed the pickup center into a vibrant, Instagram-worthy space, while celebrating Tesla’s brand and impact.